The Future is Looking Bright for the Gym Industry in 2023
The fitness industry endured a tough 2020 as the pandemic demanded gyms across the world to close their doors and leave gym-goers searching for alternative ways to stay fit. Although, 2021 was much better it didn’t come soon enough for many gym owners. But what does the near future hold for fitness? To gain an idea of what could happen next in the world of gyms, let’s take a look at some gym statistics from 2022.
It is estimated that over 97 million Americans will be members of a gym or health club by the end of 2023 – an impressive 20% increase from today’s figures. This reflects America’s increased interest in physical health despite economic setbacks due to the pandemic. On average, Americans visit their gyms 1.5 times weekly or 78 times annually – with experts expecting this number to rise as people prioritize personal fitness even more.
Most gyms charge an average membership fee of $41 per month, which is said to keep on growing into 2023. This figure may make it expensive for some but it also shows that there remains high demand for gyms despite any financial struggles they have had because of the pandemic.
By looking at certain trends in particular regions, we can get an idea of how the gym industry might evolve over the next couple of years. For instance, boutique gyms offering highly specialized classes, such as yoga and kickboxing, have become increasingly popular in cities like Los Angeles, suggesting similar services are likely to be available elsewhere soon. On top of this, many businesses are exploring AI-driven technology within their fitness centers. This could include alerting customers when equipment is available and helping them spend less time waiting and more time exercising. Furthermore, some gyms are implementing virtual reality into their training routines and providing digital tools to help members reach their goals in a more interactive way. All these indicate that 2023 will be an exciting year for the gym industry as it continues to adapt with consumer needs!
As it stands today, there appears plenty in store ahead for the gym industry in the future despite all the turbulence caused by coronavirus this past couple years. With rising memberships and increasing awareness about physical health among young demographics across America, it’s clear why many experts predict great things ahead come 2023!